In today’s fast paced Internet-savvy world, word around town is that printing no longer holds the same value that it used to several years ago. More & more businesses today are shifting base online, as everything on the Internet is perceived to be faster & cheaper, with a much wider reach. Whilst that might hold true for certain scenarios, many more factors need to be kept in mind while running a business.
When it comes to printing, a lot of advantages override the criticisms that the print industry has been facing ever since the surge of the Internet; the first one being its tangibility. The ‘touch-and-feel’ factor offered by print still holds much value amongst the audience. Secondly, on the Internet, ads tend to get lost in the clutter, and are often regarded as spam. Thirdly, using print allows the business to retain control.
The biggest threat the online industry currently faces is the rapid fire power of the Internet. Any news that goes up on the internet is made public within nano seconds, deriding the reputation of a brand or a business. Moreover, information about print can only be seen on a computer screen, but the detailed one-on-one data that needs to be provided can only be done through commercial agencies like Comart.
So has the printing era really come to an end? Based on research & polls, we believe that printing is here to stay & businesses are slowly learning how to seamlessly integrate the same with digital platforms. In fact, with the advancements in printing technology, the industry has become more evolved than ever! As a user rightly said, “As long as human nature remains in our need to touch, hold and feel, print will also remain.”